Why Did Jerry Krause Want to Dismantle the Bulls?
The "Rebuild" Logic vs. The "Dynasty" RealityJerry Krause's primary motivation was a fear of the "ugly decline." He watched other dynasties fall apart slowly and wanted to avoid that fate for Chicago.
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| Visualizing the conflict between management and the locker room. |
The "Organizations Win Championships" Philosophy
- He wanted to prove that his scouting system could build a championship team without the "crutch" of Michael Jordan.
- Krause felt disrespected by the constant mocking from Jordan and Pippen regarding his appearance and social skills.
- He believed the "Bulls" brand belonged to the front office, and the players were merely assets to be managed.
- By dismantling the team, he could clear the books and use his scouting genius to find the "next" Jordan.
- He was tired of being the "villain" in a story where he felt he was the primary architect of success.
- Krause sought validation from his peers that his management style was the true engine of the dynasty.
The Fear of the Aging Roster
- Physical Wear and Tear 📌 Michael Jordan had played thousands of high-intensity minutes. Krause feared a sudden injury would destroy the team's trade value.
- The Dennis Rodman Factor 📌 Rodman was becoming increasingly erratic. Krause believed the "Rebound King" was a liability that could explode at any moment.
- Scottie Pippen's Surgery 📌 Pippen delayed his foot surgery in 1997 as a protest against his contract. This convinced Krause that Pippen was no longer reliable.
- Declining Bench Strength 📌 Key role players like Ron Harper and Steve Kerr were also aging. Krause felt the supporting cast was crumbling.
- Asset Management📌 Krause believed in trading players "one year too early rather than one year too late." He wanted to get draft picks while the stars still had aura.
- Lack of Youth Development 📌 Because the Bulls were always picking late in the draft, they weren't adding elite young talent to balance the veterans.
- The Speed of the League 📌 Krause noticed the NBA was getting faster and more athletic. He felt the "Triangle Offense" veterans couldn't keep up much longer.
- The 1998 Finals Strain 📌 Even though they won, the 1998 Finals against Utah showed a team that was exhausted. Krause saw this as the final warning sign.
| Player | Age in 1998 | Seasons in NBA |
|---|---|---|
| Michael Jordan | 35 | 13 |
| Scottie Pippen | 32 | 11 |
| Dennis Rodman | 37 | 12 |
| Ron Harper | 34 | 12 |
| Luc Longley | 29 | 7 |
The Broken Relationship with Phil Jackson
- The 0-82 Ultimatum Krause famously told Phil Jackson that even if he went 82-0, he would not be back for the 1999 season. This set a definitive end date for the dynasty.
- The Scouting Jealousy Krause felt Jackson took all the credit for "managing" personalities, while Krause did the hard work of finding them.
- Communication Breakdown By the final season, the two men were barely on speaking terms. Jackson openly mocked Krause in front of the players.
- The Tim Floyd Shadow Krause had already picked Jackson's successor, Tim Floyd, and was seen spending time with him while Jackson was still coaching.
- The Last Dance Theme Jackson used the "Last Dance" theme specifically because he knew Krause was determined to fire him.
- Loyalty of Michael Jordan Jordan stated he would not play for any coach other than Phil Jackson. By getting rid of Phil, Krause knew he was effectively forcing Jordan into retirement.
Financial Pressures and the Salary Cap
Michael Jordan was making over $30 million per year in his final seasons, which was more than the entire salary cap of some teams. Scottie Pippen was demanding a massive raise after being underpaid for years. Krause knew that to keep the team together, owner Jerry Reinsdorf would have to pay astronomical amounts in luxury taxes.
Krause argued that instead of paying $100 million for an aging team that might lose, they should pay $30 million for a young team that could grow. He saw the "rebuild" as a way to gain financial flexibility to sign free agents like Tracy McGrady or Tim Duncan (both of whom he targeted).
The Scottie Pippen Contract Dispute
Scottie Pippen’s situation was a catalyst for the team's demise. Pippen had signed a long-term, low-paying contract early in his career to ensure his family's security. By 1997, he was the 122nd highest-paid player in the league despite being a top-five talent. Krause refused to renegotiate the contract, leading to a complete breakdown in their relationship.
Krause tried to trade Pippen multiple times, most notably for high school prospect Tracy McGrady on draft night in 1997. Jordan famously blocked this trade, but the damage was done. Krause saw Pippen as an asset that was "expiring" and wanted to cash in before Pippen could leave for nothing in free agency. This cold, business-first approach is why Jerry Krause wanted to dismantle the Bulls before the players could walk away on their own terms.
Scouting vs. Star Power
- The European Connection Krause was an early advocate for international scouting. He brought in Toni Kukoc, which caused significant friction with Jordan and Pippen.
- Draft Obsession He believed that high draft picks were the only way to sustain a franchise. Because the Bulls were winning, their picks were always low.
- The Rebuild Plan Krause had a folder in his desk detailing how he would rebuild the Bulls post-1998. He planned to use the salary cap space to sign three young stars.
- The "Crumbs" Nickname Jordan nicknamed him "Crumbs" because of the donut crumbs often found on his jacket. This constant bullying reinforced Krause's desire to move on from the Jordan era.
- Validation He wanted to win a title with "his" guys—players like Elton Brand and Tyson Chandler—to prove he wasn't just lucky to have Michael Jordan.
The Aftermath: Was Krause Right?
History has not been kind to Krause’s decision. After the 1998 dismantling, the Bulls became one of the worst teams in the NBA. Michael Jordan retired (for the second time), Scottie Pippen was traded to Houston, and Phil Jackson went to the Lakers where he won five more titles. The "rebuild" that Krause promised took nearly a decade to produce even a mediocre playoff team.
While Krause was correct that the players were aging, he underestimated the "will to win" that Jordan and Jackson possessed. Many analysts believe the Bulls could have won at least one more title in 1999, especially given the lockout-shortened season. Krause’s insistence on a total rebuild instead of a "retooling" remains one of the greatest "what ifs" in sports history.
Frequently Asked Questions (FAQ)
1. Did Michael Jordan like Jerry Krause?
No. Jordan openly mocked Krause for his weight, his height, and his social awkwardness. This bullying was a major factor in the tension between the front office and the locker room.
2. Could the Bulls have won in 1999?
Most experts believe so. The 1999 season was shortened by a lockout, which would have helped the aging Bulls stay fresh. Michael Jordan was still the best player in the world at that time.
3. Who did Jerry Krause want to replace Phil Jackson with?
Krause wanted Tim Floyd, a college coach from Iowa State. Floyd was a personal friend of Krause, but he struggled significantly in the NBA, winning very few games.
4. Did Jerry Reinsdorf try to stop Krause?
Reinsdorf generally supported Krause's "business first" approach. While he offered Jordan a one-year contract, he did not fight to keep Phil Jackson or Scottie Pippen.
5. What was the "organizations win championships" quote actually about?
Krause claimed he said "Organizations help win championships," emphasizing that the front office provides the tools (scouting, travel, medical) that allow players to succeed.
6. What happened to the Bulls after 1998?
They went from being champions to having the worst record in the Eastern Conference. They did not return to the playoffs until 2005.
Conclusion: A Vision Misplaced
Instead of allowing the dynasty to fade naturally on the court, he chose to execute it in the boardroom. This decision protected the team's long-term finances but broke the hearts of millions of fans. It serves as a permanent lesson in sports management: sometimes, the chemistry and spirit of a team are worth more than the logic of a spreadsheet.
Jerry Krause died in 2017, but his legacy remains tied to the end of the Bulls. He was a brilliant scout who built two separate championship cores, but his inability to manage the human element of the game eventually led him to destroy what he worked so hard to create.
Explore the statistical decline of the post-1998 Bulls to see the impact of the rebuild.
